Today sees Rina Sawayama deliver her anticipated debut album, SAWAYAMA. To promote the release, our April Artist of the Month has also shared a music video for the hit single “XS”.
Speaking with Consequence of Sound, the London-based pop artist described the song, which is about materialism in the time of global warming, as “kind of just a mockery of everyone, including myself.” The new visual reflects this, as Sawayama portrays a bubbly QVC-like salesperson hawking a shimmering beverage that’s 99% 24k gold and 1%… plasma? As the clip plays out, it’s revealed that the shopping channel host isn’t what she appears, and the source of the drink’s “new improved recipe” is a macabre Soylent Green nightmare.
Watch the Ali Kurr-directed “XS” clip below.
Sawayama recently announced rescheduled tour dates for the fall, and you can get tickets here.
Rina Sawayama Hawks 24k Gold Beverage in “XS” Video: Watch
Ben Kaye
