Consequence of Sound

Blockbuster Month is celebrating the true titans of the genre. In the weeks ahead, you’ll read through a variety of features digging deep into the greatest hits of Hollywood, from popcorn classics to underrated gems. Today, Josh Spiegel discusses the art of counterprogramming and whether studios can still pivot around…

Please click the link below to read the full article.

The Lost Art of Summer Blockbuster Counterprogramming
Josh Spiegel

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