BLABBERMOUTH.NET
The Thread Shop, the merchandising division of
Sony Music Entertainment, in partnership with
Authentic Hendrix LLC and
Experience Hendrix L.L.C., has launched an online
Jimi Hendrix store, offering exclusive, authorized merchandise of the legendary artist worldwide. This launch is a result of an agreement signed by the companies in 2019.
The new
Jimi Hendrix online store offers unique merchandise — including clothing, accessories, and collectibles. The product line includes a curated assortment of hoodies, t-shirts, accessories and an army jacket, all of which pay homage to the innovative style of one of the most creative musicians of all time.
Please visit the new
Jimi Hendrix store here: authentichendrix.com.
The new offering marks the first time
Jimi Hendrix's legendary music, audiovisual releases, and authorized merchandise will be available in one place.
According to
Janie Hendrix, CEO/president,
Experience Hendrix and
Authentic Hendrix: "
Jimi was meant to soar. He knew no limits or boundaries to his creativity. This partnership is the embodiment of that idea. Our relationship with
The Thread Shop and
Sony in the development of this online store opens the door to the world wider, and gives fans greater access to products that represent
Jimi in a beautiful way. It will most definitely enhance the
Jimi experience for those who are wanting more and wanting something truly special...this is it."
In making the announcement,
Howard Lau, senior vice president and head of
The Thread Shop, said: "We are very proud to partner with
Janie Hendrix and her team to make
Jimi Hendrix merchandise widely available through
The Thread Shop. With this launch, fans now have access to a new digital store experience that brings together a wide range of exclusive and original
Jimi Hendrix products, with incredible content from his legendary music catalog from
Sony Music's
Legacy Recordings."
This partnership builds upon the historic 2009 licensing pact between
Sony Music,
Authentic Hendrix and
Experience Hendrix, which encompasses the ongoing curation and distribution of the
Jimi Hendrix music catalog and archives, making the artist's music and film materials available to fans around the world across all media formats and platforms.
Legacy Recordings,
Sony Music's catalog division, and
Experience Hendrix have released a range of essential
Hendrix titles under the agreement, including definitive editions of the
Jimi Hendrix Experience canon. With the new merchandising partnership,
The Thread Shop will join with
Legacy Recordings on integrated merchandising and music opportunities.
Jimi Hendrix joins
The Thread Shop's powerhouse roster of classic and contemporary music icons, which includes
THE BEATLES,
Rosalia,
A$AP Ferg,
Camila Cabello,
Bob Dylan,
Maluma,
H.E.R.,
Joan Jett,
P!nk,
LED ZEPPELIN,
Ozuna and many others.
The Thread Shop is committed to providing the ultimate consumer shopping experience for music fans and devotees of popular culture. It offers a variety of licensing and retail opportunities through services including merch tables on artist tours, online shopping, pop-ups and events, brand collaborations, and custom designs.
The Thread Shop combines experienced in-house apparel designers with
Sony Music's world-class
Creative Group to provide individualized design services.
About
The Thread Shop:
The Thread Shop is a leading music merchandising company from
Sony Music Entertainment focused on enhancing artist branding, revenues, and marketing through the development of high-quality products and compelling shopping experiences.
The Thread Shop designs, manufactures and markets fashionable and functional merchandise and lifestyle goods that reflect the vision and aesthetic of its artist and brand partners. It offers artist-specific product lines, limited-edition customized merchandise and full-scale tour merchandising through a variety of online and physical retailers, as well as through artist e-commerce sites and pop-up retail environments in tour venues and stores.
About
Authentic Hendrix LLC and
Experience Hendrix L.L.C.: Founded by
James "Al" Hendrix,
Jimi's father, in 1995,
Experience Hendrix has been run, since its inception, by the family members handpicked by
Al during his tenure as chairman. As a part of their daily operations,
Experience Hendrix and
Authentic Hendrix oversee
Jimi's timeless legacy on a worldwide basis. They are the official family companies charged with managing the music, name, image and likeness of
Jimi Hendrix.
Experience Hendrix and
Authentic Hendrix own hundreds of registered trademarks worldwide, and own all of the copyrights in the
Jimi Hendrix music catalog.