Dance Challenges Are Dead? Why the Music Industry Is Investing in ‘Emo’ TikToks

When it comes to launching singles, “the emotional side of TikTok is now showing that it has the potential to be as powerful as the dance side,” says one major-label A&R

Music

When it comes to launching singles, “the emotional side of TikTok is now showing that it has the potential to be as powerful as the dance side,” says one major-label A&R

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