Facebook will soon allow artists to charge fans for access to livestreams hosted through the platform, according to an announcement on their website.
“To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook – anything from online performances to classes to professional conferences,” reads the announcement.
The news comes among a slew of other changes the social media giant plans to introduce in response to the coronavirus pandemic. They include bringing back the Live With function to allow multiple people to contribute to a livestream. Facebook also plans to integrate online-only event pages with Facebook Live, allowing hosts to broadcast to virtual attendees.
Facebook is yet to detail the payment structure for monetised livestreams, or when they will be made available to artists. In the announcement, the site says non-profit organisations now have the ability to add a donate button to live videos.
Livestreamed concerts have become an increasingly popular method for artists to stay connected to fans while the coronavirus pandemic forces the postponement or cancellation of many gigs, tours and festivals around the globe.
With many artists going live on Instagram or YouTube, the majority of these livestreams have not been formally monetised thus far. Instead, they often provide fans the option to donate if they’re able to do so.