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Rina Sawayama has released a powerful new music video for her latest single ‘Bad Friend’. Watch it below:
‘Dynasty’ is the fifth single taken from Rina’s debut album ‘SAWAYAMA’, following ‘STFU!’, ‘Comme Des Garçons (Like The Boys)’, ‘XS’ and ‘Chosen Family’.
The video for ‘Bad Friend’ was directed by longtime collaborator Ali Kurr, who also directed the videos for ‘STFU!’ and ‘XS’.
“We had so much fun making this, as it was my first time doing stunts and being in prosthetic makeup,” Rina said of the video in a press statement.
“The song is about the heartbreak of losing a friendship and realising that you were the cause of the breakdown. When you hear the song this is not the video you imagine – but that’s exactly what we wanted. The music video is a reimagining of the themes in ‘Bad Friend’; of longing, loss, self hate and ultimately self love.
“Choosing a slow, film noir style focuses all the attention on performance and acting, which was definitely very daunting but I had so much fun making a video that is so wildly different from my previous videos.”
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Read More: Rina Sawayama – ‘SAWAYAMA’ review: deeply personal self-portrait lays waste to genre constraints
‘SAWAYAMA’ was released earlier this year, and NME gave it five stars, calling it “an honest, genre-exploding self-portrait”.
“Drawing on every aspect of her identity, Sawayama creates an expansive musical account of her personal history, all bolstered by her impressive experimental song-writing techniques. And on top of that, she’s somehow managed to make nu-metal sound effortlessly cool.”
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