K-pop boyband Tomorrow X Together has partnered with General Mills to produce special edition collectible cereal boxes for its brands, such as Cinnamon Toast Crunch, Lucky Charms and more.
The collaboration was announced by General Mills yesterday (April 16) via its social media channels, featuring a pictorial of the five idols with the various TXT-themed cereal boxes to be released in May.
According to a press release from General Mills, each of the five members will be featured individually alongside brand mascots of the company’s various cereals, namely Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and Honey Nut Cheerios. Huening Kai, Beomgyu, Yeonjun, Soobin and Taehyun will be featured on boxes of these cereal brands, respectively.
On top of the collectible cereal boxes, exclusive versions of Reeses’ Puffs with all five members of TXT will also be made available, exclusive to Walmart stores. Each box will also include cut-out standees of members as memorabilia for fans to keep and collect. The TXT-edition cereal boxes will hit stores in the US from May 6 onwards.
(@generalmillscereal)TXT’s collaboration with the cereal brand comes weeks after the five-piece made their long-awaited comeback with the record ‘minisode 3: Tomorrow’, marking the third installation in the boyband’s ‘minisode’ series of mini-albums. The record was led by title track ‘Deja Vu’.
The boyband’s last release was their third studio album ‘The Name Chapter: Freefall’. That record was led by the single ‘Chasing That Feeling’, and included the collaborations ‘Back For More’ and ‘Do It Like That’, featuring Anitta and The Jonas Brothers, respectively.
TXT will kick off their ‘Act: Promise’ tour at Seoul’s KSPO Dome from May 3 to 5, before embarking on the North American leg of the tour, which will take the five-piece to cities such as Los Angeles, Houston, Atlanta and more.
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